About Prime Life
Prime Life Insurance Ltd is a leading Rwandan company providing innovative and reliable long-term life insurance solutions tailored to meet the needs of individuals and businesses.
About Prime Life
Discover our journey of trust, innovation, and commitment to securing Rwanda's future through comprehensive life insurance solutions.
Company Establishment
Prime Life Insurance Ltd was established in December 2011 by COGEAR Ltd
Regulatory Licensing
In May 2012, Prime Life Insurance Ltd obtained a license from the National Bank of Rwanda to offer life insurance services.
Ownership Evolution
2014 – Owned by Greenoaks Global Holdings 2017 – Rwanda Mountain Tea & SP Aviation became major shareholders 2023 – FINAFRICA acquired majority ownership
Major Shareholders
FINAFRICA and SP Aviation
Strategic Focus
Focusing on credible, innovative, and customer-centric products
Our Foundation
Prime Life Insurance Ltd was established in December 2011 by COGEAR Ltd to comply with regulatory directives mandating the separation of short-term and long-term insurance policies. In May 2012, Prime Life Assurance Ltd obtained a license from the National Bank of Rwanda to offer life insurance services.
Licensed & Regulated
By National Bank of Rwanda
Empowering Clients Through Digital Self-Service
Prime Life Insurance Ltd leverages technology to enhance customer convenience through digital self-service platforms like www.prime.rw and USSD *177#..
Our Mission, Vision & Values
Discover the foundation that drives our commitment to serving Rwanda with excellence
Our Mission
To ensure that each and every Rwandan has access to the appropriate insurance cover provided with the highest level of customer service and satisfaction.
Our Vision
To be the leading and most admired financial institution in Rwanda by all customers and employees.
Our Values
Working Hours
For Self-Service
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